Categories for SWISS COLONY Candy Gifts

Tucked in the hills of beautiful Monroe, Wis., The Swiss Colony began in the entrepreneurial spirit of a young Ray Kubly. A smart, enterprising student at the University of Wisconsin, Madison, Ray wrote up an advertising campaign that detailed a business that sold cheese by mail. After graduating, Ray took his class project and began to mold it into reality from the basement of his home in Monroe. In 1926, he mailed out handbills, which he himself designed and stamped, that advertised cuts of Wisconsin-made bulk cheeses. As orders came in, he cut the huge wheels of cheese into pieces, and wrapped and shipped them. In his first year of business, he sold all 50 packages of cheese that he had prepared. Though he was successful for a one-man operation, Ray still worked full-time until 1961 to provide for his family. In the post-depression decade of the 1940s, interest in the company began to increase, and so did its size and profits. In 1948, Ray's mail-order cheese company was becoming so popular that it set a record in Monroe, requiring an entire extra boxcar to carry the incredible number of packages the company had shipped out during the Christmas season. By 1954, business was so good that Ray Kubly incorporated the enterprise that had begun in his basement: The Swiss Colony. In 1961, Ray finally was able to focus full-time on his own company. Since The Swiss Colony was incorporated, it has grown by leaps and bounds, not only in the cheese and food gift sector, but also in general merchandise. Through seven affiliated companies, The Swiss Colony, Inc., provides customers with furniture and home décor, apparel, entertaining products, gifts and collectibles and much more. Today, the company is one of the largest direct marketers in the United States. It continues to be family-owned and guided by Ray's son, Pat Kubly, who is Chair of the Board. Ray's grandson, Ryan Kubly, is the director of strategic planning. Both Ray's family and The Swiss Colony as a whole continue to dedicate itself to its customers, its employees and its direct marketing goals, following Ray's fine example.

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